Unearthing Alicia

When we first started looking at keywords I was thinking in broad terms about what might describe my site or what someone looking for my product my search for. And I think that's a good way to do it. The problem was, I was thinking in general terms about my site because I know what it is about, but I didn't make sure those words were actually there on my site somewhere so that the bots that scour the internet could know what my site is about.  Rookie mistake. Sometimes it can be hard to get those keywords in there and still feel natural, but that's where metadata comes in. You can describe your website just to the bots in places that your users won't ever see. It reminds me of a TikTok I saw the other day about how to get the algorithm to rank your videos highest, and he added keywords all over his screen, and then just moved them to the side so that you can't actually see them. It doesn't clutter up his screen, he doesn't have to post a thousand hashtags, b...

 Ah, social media. How I love and loathe thee.  More and more people use social media as search engines, research resources, and even for news than ever before. These days, your business has  to have a social media presence.  The presence itself can be up to you - wholesome, informative, sassy, trendy - but it has to be there. It's easy to think that the best social media platform is whichever one we use the most, but when we're marketing our business we need to think from the customer's perspective rather than our own.  For instance, I use TikTok the most for my personal use. However, my Google Analytics show that those who are seeing my adds and are most likely to click tend to be women over the age of 55+, so TikTok is not going to be the place to find most of them. It's easy to find statistics on Social Media use and it's clear that the best place to market to this particular demographic is through Facebook. One good thing about this, though, is that I can c...