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Facebook v. TikTok, a grudge match for the ages

 Ah, social media. How I love and loathe thee. 

More and more people use social media as search engines, research resources, and even for news than ever before. These days, your business has to have a social media presence. 

The presence itself can be up to you - wholesome, informative, sassy, trendy - but it has to be there. It's easy to think that the best social media platform is whichever one we use the most, but when we're marketing our business we need to think from the customer's perspective rather than our own. 

For instance, I use TikTok the most for my personal use. However, my Google Analytics show that those who are seeing my adds and are most likely to click tend to be women over the age of 55+, so TikTok is not going to be the place to find most of them. It's easy to find statistics on Social Media use and it's clear that the best place to market to this particular demographic is through Facebook.

One good thing about this, though, is that I can cater my Facebook content to older women, but when I expand my products to include more images for a younger audience I can specifically market those products and a different type of content on Instagram and TikTok. That way, I'm not alienating any part of my market because those who want to see design and styling ideas will be on Facebook, while those who want to see the nitty gritty of things will be on Instagram and TikTok. It's great if they both want to buy my products, but I can speak to them differently in different places.

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