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Choosing a Business

Starting a business is terrifying to me.

I grew up very poor, so the idea of losing money or starting a business that could fail is nearly overwhelming, even though I am now financially secure. In my head, I know that I can afford to take some chances, but I still have a visceral reaction to the thought of taking that risk.

Another challenge I’m facing is my own humility. I’m pretty good at a lot of things. People call me talented, creative, and a host of other complimentary adjectives, but I see all of my weaknesses and everywhere I fall short. When I think of things I could teach or offer to others, I wonder why anyone would choose me when there are so many more talented and skilled people out there.

It’s really tough.

I love Brother Scott’s weekly videos and his enthusiasm for building businesses. You can tell that he’s always looking for his next venture. And I really loved what he said this week about building a business that makes you money while you sleep – that’s what I would really like to do with this class. But I don’t know what that would be.

I had a thought about creating cake decorating tutorials using tools that people have already rather than showing how to make a cake with all of my fancy tools. I want baking and cake decorating to be accessible to more than just the affluent; I want every mom or dad to be able to make a wonderful birthday cake for their kids and I want every kid to have a wonderful birthday cake. I have thought about making videos like this for TikTok for free, anyway, so what if I made them and sold them for $5? That could work, right?

Well, it could if anyone were looking for it. Once I got on Google AdWords my idea hit a wall. I may still be able to find a way over, around, or through it, but right now I’m feeling discouraged. I’m also taking a social media marketing class right now, so maybe I could combine my projects and create a brand that gives basic videos to build a market or find the market that doesn’t even know what they’re looking for yet. Maybe.

 

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